26th Annual Business Women's Forum
Go for the Gold
Workshops

Morning Concurrent Session
A: The Power of Non-Traditional Marketing
B: "Walking the Talk": Small Steps, Big Strides
C: Do You Have Executive Presence?
D: From Wedding Rings to Nose Rings...Generational Differences
E: Women, Power & Influence: Personal Leadership Essential for Savvy Women
F: Feel Younger, Healthier and Sexier at Any Age

Afternoon Concurrent Session
G: Fundamentals of Launching and Running a Business in CT
H: Leadership Magic Show
I: Managing Stress and Not Letting it Manage You
J: Swimming In Rough Waters...Doing Business in a Troubled Economy?
K: Smart Financial Strategies for Women
L: PERFECT YOUR PITCH: Networking Strategies to Propel your Business to the Next Level

Morning Concurrent Session

A: The Power of Non-Traditional Marketing

Donna Palomba and Steve Harris, The Worx Group

Donna Palomba and Steve Harris Web 2.0, viral campaigns, blogs... What does it all mean and how can it catapult your business to new heights? The Internet has dramatically changed how we reach and interact with consumers and companies. And the marketplace is more competitive than ever. It is no longer enough to simply advertise brand and product messaging through traditional mediums. We must think differently and embrace exciting new methods to reach our audience. Learn how to create interest and value in different ways that gain attention and spark a buzz while measuring impact to ensure the greatest return on your marketing investment.

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B: "Walking the Talk": Small Steps, Big Strides

Dr. Eina Fishman

Dr. Eina Fishman Learn firsthand from Dr. Eina Fishman, a physician and single mom, who shares her inspirational story of fitting change in to her life one step at time– resulting in an 88 lb. weight loss and elimination of all blood pressure and asthma medication. In addition to hearing Dr. Fishman's personal success story, learn quick, healthy tips for meal planning and fitting exercise into your busy, on-the-go lives. Who couldn't benefit from improving self confidence, energy, professional and personal relationships? Take small steps for big strides!

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C: Do You Have Executive Presence?

Diane Alverio, principal of D. Alverio & Co. (pictured) and co-facilitator Adrienne Milics

As we all know, knowledge of a subject matter may not be all you need to take you all the way to the top! This career-enhancing workshop focuses on the skills you need to polish your presentation skills. Your body language and how you deliver the material are both key in how you project your leadership qualities. Diane and Adrienne will prepare you to handle challenging interpersonal and professional presentations effectively and gracefully.

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D: From Wedding Rings to Nose Rings...Generational Differences

Faith Roberts, Speaker / Consultant

Faith Roberts, Speaker / Consultant Why can't things stay the way they were? Why is it so difficult to attract and retain people who care? Where is the "work ethic" in today's younger employees? What knowledge will assist leaders/managers when working with this increasingly diverse workforce? One thing is for sure, if you don't plan on changing, don't plan on hiring! Today's generational differences have caught us all off guard. Generation X, much to the frustration of everyone else, continues to clash with Baby Boomers. This presentation will highlight the heroes, stories, values and traditions of the five generational groups in the workforce today.

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E: Women, Power & Influence: Personal Leadership Essential for Savvy Women

L. Kay Wilson, Attorney, Coach, Motivational Speaker

L. Kay Wilson, Attorney, Coach, Motivational Speaker Have your ideas gone unheard? Didn't get the raise you deserved? Are you unhappy with the slow pace of your career advancement? Then join many professional women who struggle with these issues, revealing that there is a confidence gap, not a competence gap, between men and women. Kay will address how to face these issues head-on to increase your personal power, gain confidence and reach your goals.

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F: Feel Younger, Healthier and Sexier at Any Age

Deanna M. Cherrone, M.D

Deanna M. Cherrone, M.D Do you wake up feeling weary even after a full night's rest? Are you constantly reaching for a cup of coffee, a piece of chocolate, candy or some other junk food to keep you going through your day? Feeling unfocused, frustrated, and overwhelmed? Then it's time to learn how the incredible benefits of Bioidentical Hormone Replacement Therapy (BHRT) can transform your life. Benefits include enhanced libido, improved cholesterol, better stamina, reduced anxiety, depression and mood swings, improved concentration, memory and overall well being and more. Get ready to revitalize your mind and body so you can pursue your passions and realize your dreams.

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Afternoon Concurrent Session

G: Fundamentals of Launching and Running a Business in CT

Ginne Rae Clay-Gilmore (pictured), CT Small Business Development Center with Marian Cicolello, Women's Business Development Center and Lisa Powell, U.S. Small Business Administration

Fundamentals Have you longed for the opportunity to begin an entrepreneurial venture? Do you have questions about starting a business or growing your existing organization? Do you need help identifying and understanding your customers? Do you need a marketing plan? If so, here is your opportunity to meet with a panel of experts. You will gather valuable information on the resources available in the State; fundamentals of launching and running a successful small business in CT and getting the money to start.

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H: Leadership Magic Show

Veronica Holcomb, Author & Executive Coach

Veronica Holcomb, Author & Executive Coach Working with people can be one of a leader's biggest headaches. Conflict is one of the most difficult things to handle since people will often take a counterproductive, confusing, or even bizarre approach. This workshop will provide participants with a simple, direct way to understand what drives much of the conflict and resistance they see. You will learn and understand how styles differ along with triggers that cause employees/colleagues to disengage from a team or project. Enjoy the benefits of conflict resolution and improved communications through this behavioral magic workshop.

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I: Managing Stress and Not Letting it Manage You

Barbara Phillips, Learning Dynamics

Barbara Phillips, Learning Dynamics As organizations grow and change, it is even more critical that employees work smarter and manage their stress well. Today's fast-paced work environment breeds stress. This workshop discusses the importance of managing stress and not letting it impede one's mission to work effectively on the job. In this interactive workshop, attendees examine their stressors and develop methods for coping with stress, since unmanaged stress can lead to lower levels of teamwork and customer service, diminished employee commitment, and lower productivity. Attendees also learn about the link between time and stress management and handling the unavoidable stress.

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J: Swimming In Rough Waters...Doing Business in a Troubled Economy?

Attorneys Nancy Bohan Kinsella and Douglas S. Skalka, Neubert, Pepe & Monteith

Attorneys In this worsening economy, companies are failing every day. Some of these companies may be your customers. This seminar speaks to doing business in a troubled economy. What to do now to prepare, what to watch for, how to best protect your business and assets and what to do if those customers ultimately file for bankruptcy protection. It is all about keeping your head above water while those around you are sinking.

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K: Smart Financial Strategies for Women

Terry Bertone, Wachovia Securities with Georgie Lowe, Evergreen Investments

Terry Bertone, Wachovia Securities with
			Georgie Lowe, Evergreen Investments Attaining financial independence is not only about your annual income or your net worth–developing the right strategy is also essential. Take this opportunity to learn how to implement wealth planning strategies that effectively put your money to work. Although the size of your household income does matter, these strategies concern how you manage the money you have to meet shortterm obligations as well as long-term goals. You will learn about Evergreen Investments' Smart Strategies for Women so that you can plan your life, for today and for the future.

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L: PERFECT YOUR PITCH: Networking Strategies to Propel your Business to the Next Level

Kathy McAfee, The Marketing Motivator

Kathy McAfee, The Marketing Motivator Is networking a key part of your business growth strategy, but you're not getting the results that you need from the time invested? Is it difficult to find the time to do the networking you know you need to do? Do you get nervous prior to introducing yourself to others at networking? Are you bored with your own introduction and actually hear yourself say "Blah-Blah-Blah"?

If you answered YES to any of the above, The Marketing Motivator can help you. In this seminar you will discover how to bolster the relevance of your elevator pitch to generate immediate gains from networking efforts. You will learn new skills that will enable you to build rapport with anyone in 90 seconds or less. You will be introduced to new strategies and systems to help you leverage your current Rolodex and find ways to convert your collection of business cards into new business assets. You'll learn how to grow your business through networking by thinking relationships, not transactions; conversations, not sales pitches.

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